MENU
CLIENT
ADL
INDUSTRY
Community Assistance, Outreach
SERVICES
Narrative, Campaign, Film Production
BRIEF
ADL wanted to get the word out about their mission to fight hate and inspire action.
IDEA
Spark a conversation about how one day we will live with tolerance, empathy and understanding.
STORY
We set out to create a movement against hate that started with a national day of action called “Oneday.” And we created a video to open the keynote speech at ADL’s principal event, Never Is Now. The story focused on understanding the contemporary drivers and dynamics of anti-Semitism, leaving the audience with a powerful message on how pervasive anti-Semitism is today.
RESULT
The “Oneday” initiative and our impactful video at Never Is Now catalyzed a national movement against anti-Semitism, inspiring action and fostering a united front for tolerance and empathy.
