American Heart Association

CLIENT

INDUSTRY

Medical

SERVICES

Film Production, Narrative

BRIEF

The American Heart Association needed to explain to as many people as quickly as possible how to perform CPR in a memorable way.

IDEA

How do you explain hands-only CPR in a way people won’t soon forget? You set it to music...and license a song that is renowned and is exactly 100 beats per minute: the speed required to perform chest compressions properly.

STORY

We wanted to prove hands-only CPR is so simple, that even a child could do it. But how to make it entertaining? Well, that requires a family dinner interrupted by a cover band. Who hasn’t had that happen to them?

RESULT

Eventually translated into multiple languages, this video remains one of the most watched hands-only CPR videos in the world.