The Heart and Stroke Foundation

CLIENT

INDUSTRY

Medical

SERVICES

Film Production, Campaign, Narrative

BRIEF

The world needed to know about the important work the Heart & Stroke Foundation performs to drive lifesaving medical breakthroughs.

IDEA

How can we create interest and urgency around subject matter considered boring? After all, medical research has immediate impact on affected lives.

STORY

We set out to juxtapose the perceived tedium of medical research with the high-stakes of a medical emergency to emphasize the critical importance of the work of the Heart &
Stroke Foundation.

RESULT

These video assets were the centerpiece of one of the most successful fundraising campaigns in the foundation's history.